Hi! I’m Erika.

I’m the one-woman show behind Measurement, and that’s how I like it.

I've spent over 20 years helping businesses figure out why their online ads aren't working, and then helping them fix it. I studied Marketing Management at Champlain College and went on to earn a Master's in Web Analytics, but honestly, most of what I know came from two decades of doing the work across industries, budgets, and business types.
I started MHC because I wanted to work differently than the big agencies do. No account handoffs, no junior staff learning on your dime, no losing the thread of what matters to your business. When you work with me, you get me — someone who treats your budget like it's her own and genuinely cares whether your business grows. 
I'm especially passionate about working with women-owned businesses, and with companies that have real ambition and aren't afraid to move fast.
When I'm not deep in campaign data or mapping out a growth plan for a client, you can find me somewhere in Vermont eating great food, drinking good wine or craft beer, doing yoga, or outside with friends, family, and as many dogs as possible.